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Apollo

Privacy Policy

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1. Introduction

Apollo Taxis (“we”, “us”, “our”) operates a reliable, 24/7 taxi and transfer service across Stonehouse, Stroud, Bristol, and surrounding areas. We respect your privacy and process your data in accordance with UK GDPR whenever you use our website, app, or services.

2. Data Controller & Contact Details

Apollo Taxis
16 Queen’s Road, Stonehouse, Gloucestershire, GL10 2QA
 01453 823344 ·  apollotaxisstr@aol.com
Offering public taxi, airport transfers, corporate bookings, school runs, wheelchair-accessible vehicles, group/minibus services, and female-driver requests.

3. Personal Data We Collect

  • Booking forms or app data: name, contact details, pickup/drop-off locations, journey requirements, optional driver photo/profile

  • Communications: via phone, email, booking app, or website

  • App usage & analytics: anonymised IP address, geo‑location (for bookings), browser/device info, pages visited, session duration—only via essential and performance cookies; no advertising or profiling cookies used

4. How We Use Your Data

We use your data to:

  • Process and fulfil taxi bookings (public, corporate, school, airport, group) and related app functionality (geo‑location tracking)

  • Send confirmations, driver details, invoices, receipts, alerts, and follow‑up messages

  • Ensure passenger and driver safety, prevent fraud, and comply with DBS checks for school contracts

  • Send non-marketing system messages (e.g., app updates)

  • Improve our website and app through anonymised analytics

  • Retain records for insurance, VAT, legal compliance, and audit purposes

5. Legal Basis for Processing

  • Contractual necessity: to provide transport services and support bookings

  • Legitimate interests: fraud prevention, safety, service optimisation, app functionality

  • Consent: where you opt into optional alerts or communications

  • Legal obligation: for record retention, DBS checks, and compliance (e.g., school contracts)

6. Data Sharing

We do not sell or rent personal data. We share only with:

  • Service providers (booking platform, IT, email, analytics) under GDPR-compliant agreements

  • Police or regulatory bodies as required (e.g., for school-run security or incident reporting)

7. Cookies & Tracking

  • Essential cookies: required for app and booking functions

  • Performance cookies: anonymised analytics only
    We do not use any advertising, profiling, or third-party tracking cookies.

8. Data Retention

  • Booking/app records: retained up to 7 years for legal, accounting, VAT, and insurance purposes

  • Analytics logs: anonymised session data deleted after 24 months; aggregated data retained as needed

9. Your Rights

Under UK GDPR, you have the right to:

  • Access, correct, delete, restrict, or transfer your personal data

  • Withdraw consent or object to processing

  • Lodge a complaint with the ICO
    To exercise your rights, contact us via the details above.

10. Security

We protect your data using SSL encryption, secure UK hosting, access controls, firewalls, app safeguards, and staff training. While no system is entirely foolproof, we follow best industry practices.

11. International Transfers

All data is processed and stored within the UK—no overseas transfers occur.

12. Policy Updates

We may revise this policy from time to time. The Effective Date above indicates the current version. Continued use of our website/app implies acceptance.

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